Retail is the activity of selling goods or services from producers (usually producing or can be the first party) to individual consumers. Retail is divided into several categories based on scale, small scale retailers such as grocery stores in the villages or around where you live who usually run their retail business in front of the house. Medium-scale retail can be exemplified as a mini-market and large-scale retail and sell more complete goods such as supermarkets in large malls.
The retail business can also be called a distributor of various brands of goods or services sold from producers to consumers. Increasing the scale of the retail business which includes distribution from factories to retails and continues to consumers requires a good and integrated system. You can use the services of Rhenus Lupprians Specialist Logistics so that businesses can enter the broader market with greater profits as well.
In increasing the scale of a larger business, a retail business person must have an integrated system first so that everything is faster, easier and more flexible. This integrated system aims to convince local investors to invest their money. The ultimate goal is to open a retail business branch elsewhere. This integrated system of a retail business can include competitive prices, accounting and all about marketing and promotion. So, after knowing the benefits of an integrated system, a further question is how to make the integrated system? While at other times retail businesses and investors need things that are efficient and effective.
Development of conventional Retail and e-Commerce
The pressure of e-Commerce and retail companies in the current digital era is also to evolve from things that are traditional to digitization which is a must. Revolution 4.0 in the form of digitizing all lines clearly forced the retail industry to digitize their business while strengthening their business in the offline realm. The retail business not only makes digitizing their stores but also adopts cloud computing for their offline stores. Whereas e-commerce focuses on online sales, increasing rapidly in terms of revenue and market scale.
Their market expansion which was followed by innovation in the form of digitization made this e-commerce accepted quickly by the market. Ease, the practicality of this online retail store starts from selecting goods, ordering, paying to receive goods no longer follow the rules of traditional retail.
However, even though online retail stores are incarnated as a new phenomenon and …Read More