Retail is the activity of selling goods or services from producers (usually producing or can be the first party) to individual consumers. Retail is divided into several categories based on scale, small scale retailers such as grocery stores in the villages or around where you live who usually run their retail business in front of the house. Medium-scale retail can be exemplified as a mini-market and large-scale retail and sell more complete goods such as supermarkets in large malls.
The retail business can also be called a distributor of various brands of goods or services sold from producers to consumers. Increasing the scale of the retail business which includes distribution from factories to retails and continues to consumers requires a good and integrated system. You can use the services of Rhenus Lupprians Specialist Logistics so that businesses can enter the broader market with greater profits as well.
In increasing the scale of a larger business, a retail business person must have an integrated system first so that everything is faster, easier and more flexible. This integrated system aims to convince local investors to invest their money. The ultimate goal is to open a retail business branch elsewhere. This integrated system of a retail business can include competitive prices, accounting and all about marketing and promotion. So, after knowing the benefits of an integrated system, a further question is how to make the integrated system? While at other times retail businesses and investors need things that are efficient and effective.
Development of conventional Retail and e-Commerce
The pressure of e-Commerce and retail companies in the current digital era is also to evolve from things that are traditional to digitization which is a must. Revolution 4.0 in the form of digitizing all lines clearly forced the retail industry to digitize their business while strengthening their business in the offline realm. The retail business not only makes digitizing their stores but also adopts cloud computing for their offline stores. Whereas e-commerce focuses on online sales, increasing rapidly in terms of revenue and market scale.
Their market expansion which was followed by innovation in the form of digitization made this e-commerce accepted quickly by the market. Ease, the practicality of this online retail store starts from selecting goods, ordering, paying to receive goods no longer follow the rules of traditional retail.
However, even though online retail stores are incarnated as a new phenomenon and are loved by many people, it does not mean that retail shops with traditional concepts lose their market. The market for visitors who want to shop directly and feel the sensation of choosing in the store is still in demand. This is because some people still believe that they must test the quality of the goods before deciding to buy the product.
Therefore, the use of cloud computing is not only focused on e-commerce or online shops, but also its use for offline retail stores is also needed, especially in integrating systems to be integrated between retail branches. These things include the same price system between branches, analyzing market competition, analyzing consumer behavior to bookkeeping retail finance can be done by cloud computing for traditional retail stores.
Benefits of using Cloud Computing for Retail Businesses
Renting cloud computing on a large scale at a cloud provider such as Google will spend more than your retail business needs. Contacting a managed service company like Rhenus Lupprians provides a cloud solution for your needs. Cloud services for retail provide solutions that can be customized but do not heed the security services of the cloud itself.
Here are some of the benefits of retail businesses in adopting the use of cloud computing
Flexible IT system
Retail businesses can benefit from the cloud which can facilitate applications that are or are being built. This ease due to cloud computing does not depend on a single platform, making it easier for developers to develop their applications. The flexibility of the cloud can do two things simultaneously which traditional IT systems cannot do, namely managing applications while accelerating your retail innovation. For large scale retail, the cloud offers a profitable investment because it will save you more in infrastructure as well as easier collaboration with other companies.
The security and privacy of a business are very important for the whole business, especially retail. But the fact is, when a company has to implement IT infrastructure, we are faced with bad conditions such as cybercrime, supply chains, and many more. Although the cloud has the flexibility that can be accessed by anyone and anywhere, cloud computing can manage and control everyone who accesses the system. So, everything can be monitored closely. Every cloud computing service provider provides multi-factor authentication to improve system security. For customers, it will certainly get a better shopping experience but no longer worry about losing privacy.
Easier with IoT (Internet of Thing)
Many well-known retail brands from all over the world pay close attention to Cloud computing because it is accompanied by a very capable Internet of Things capability. The use of cloud computing allows retail companies to control everything related to maintenance and also the prevention of things that are not desirable. IoT helps retailers find out input and output traffic by identifying the best-selling products and analyzing trends related to consumer behavior. Stocktaking a retail store can be done automatically, so the system can be scheduled automatically with high reliability so you can know when to buy again. On the other hand, IoT can control food products so that you can be sure that none of these products will rot when displayed on your store shelf.
Improved Performance and Uptime
One of the things that make retail businesses complain is related to the frequency of downtime. This can occur for several reasons, but all of these obvious reasons require time to diagnose and repair. Then, what happens when downtime? Your customers will complain and get negative experiences. These negative experiences eventually led to negative reviews on social media. Before this happens, you expect this downtime to end quickly and efficiently. Cloud service companies pay attention to this issue, so they build consumer trust by opening customer care 24 hours a day for 7 days so you can contact them at any time. When you find a problem with downtime or decreased performance, you will easily contact your cloud service provider.
Choose a Trusted Cloud Provider
Finally, many cloud providers offer their products. Before you decide which provider you will choose, you need to know about the purpose of adopting cloud services. You can consider the reputation of the company you have chosen so far. Companies that have been verified by institutions such as ISO. So you don’t need to worry about the security of your data. Rhenus Lupprians has been verified by ISO 27001 which prioritizes customer data security. Contact our sales or our call center that you can contact at any time.